Trees of Remembrance campaign raises $36k

It is an annual Christmas campaign making people remember their loved ones while donating to the Tree of Remembrance – and this year, Hospice West Auckland has been again delighted with the support it received from the community and participating stores.

Hospice’s own-community-based Trees of Remembrance campaign raised $14,195.60 in participating New World, Bunnings and Mitre 10 stores in the West.

In addition, three participating Farmers stores - Northwest, New Lynn and West City – fundraised a further $21,807.30.

The campaign running in the lead-up to Christmas enables customers to buy limited edition baubles and people can donate along with leaving a message for a loved one on the tree.

“We are so humbled by the kind donations of the public and grateful to all participating stores,” said Barbara Williams, CEO of Hospice West Auckland.

“It was a challenging year for us all, and to see that people are still so giving, makes us feel very hopeful.”

The campaign would have not been so successful without the hard work of volunteers who each year gift their time to the campaign. 

“We are so grateful by the support and time our volunteers give us. Each year, they continue to be passionate ambassadors, raising money for the important work we do,” said Bella Davis, Community Relationship Manager at Hospice.

“The staff at Farmers are also incredible. The fundraising among staff has a fun competitive spirit and stores have leaderboards to keep staff motivated.”

Monika Mani from Farmers Northwest is one of these motivated staff, asking “every single customer she encountered in the store” for a donation.

“Most of them knew about the amazing work Hospice does, and to those who didn’t, I explained,” she said.

“I always like doing something for the community and this is a wonderful opportunity.

“The old age is a hard age for everyone and one day, I might be in the same place needing help. Hospice helps everybody and we need them so we can be looked after, and our families as well.”

Over 700 shoppers approached by Monika Mani donated to Hospice.

“Sometimes my colleagues got discouraged when people said no, but I kept going. I think the secret to me fundraising so much was that I didn’t force anybody. I said to them, you can just give one dollar and any dollar makes a difference.

“During Christmas, we are trying to spread happiness and it’s a wonderful time to give a donation.

“It makes me feel great. I did something useful for the community and it feels great,” she said with a big smile.


Back to News